Ad Monetization Strategies – the winning combination
Monetization has become a sustainable business model that helps publishers increase ad placement earnings.
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What is header bidding and how enables publishers to earn more?
More than 80% of publishers already employ header bidding, the latest technology to help you get the most out of new advertising revenue streams.
New opportunities for publishers: Global consumption of online content on the rise
Global consumption of online content continues to rise year-on-year, having doubled in 2020. This is partly linked to wider access to technology, but mostly the digital shift has been accelerated due to the pandemic and the lasting effects of lockdowns in nations across the world.
Yield optimization for publishers – 8 Best tips and techniques
As a publisher, operating based on the advertising business model, your bottom-line goal is to get the highest yield for every ad impression. Learn the best tips on the yield optimization topic.
TCF 2.0 for publishers – 7 reasons why it is recommended
Since the introduction of the General Data Protection Regulation (GDPR), publishers met with immersive challenge of adapting new data protocols. To make the challenge easier, Interactive Advertising Bureau (IAB) designed a Transparency and Consent Framework (TCF).