Global consumption of online content continues to rise year-on-year, having doubled in 2020. This is partly linked to wider access to technology, but mostly the digital shift has been accelerated due to the pandemic and the lasting effects of lockdowns in nations across the world.
The data is showing that as of January 2021 there were 4.66 billion active internet users worldwide, which represents 59.5 percent of the global population. 92.6 percent (4.32 billion) of these users accessed the internet via mobile devices. Europe is the region (right after Asia) with the second largest number of online users at almost 728 million.
This has created an incredible opportunity for digital publishers to grow their businesses while monetizing their content using supreme technologies and high-tech programmatic solutions. The buzzword of the last few years and the next generation of publisher monetization is Header Bidding.
Header Bidding is an innovative method of real-time programmatic trading with an ad inventory, on the basis of which all potential customers can independently bid on all potential advertisements via different platforms simultaneously. With Header Bidding, publishers open their ad inventory to auction on the global market and to thousands of advertisers.
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